CHAMPIONING NEW IDEAS
IMPACTING THE FUTURE OF SPORTS

GENEXSIS

Gear up and dive into the Georgia Sports Innovation Coalition (GSIC), the ultimate playing field where passion fuels progress in the ever-evolving landscape of sports innovation. Explore our game-changing initiatives, connect with our all-star team, and rally with us as we drive forward with pioneering ideas that make waves in the future of sports.
Jump in, explore what’s new, and check back as we add more. Light updates are underway; excuse any bumps while we update.

7B+

SPORTS ECONOMY

1500+

STARTUPS

16 PRO TEAMS

Meet the Team

Meet the leaders shaping Georgia’s sports innovation. Our board brings together operators, founders, investors, and community builders driving real-world pilots, partnerships, and impact. Get to know four changemakers powering GSIC’s vision.

Co Chair

Ryan McNeil

Ryan McNeil is a former NFL cornerback turned sports-innovation leader, founding the Professional Business & Financial Network and OT Magazine to advance athlete financial literacy, and serving as Founder & CEO of SportsID while advising and investing in football-tech ventures.

Vice Chair

Peyton Wadley

Payton Wadley is a Vice President in South State Bank’s Premier Private Client Group, specializing in commercial lending and relationship management for high-net-worth clients and leaders across business and sports.

Treasure

Tate Henshaw

Atlanta-based entrepreneur and business management executive Tate Henshaw — co-founder of ARC, which guides entertainers and athletes like Blake Griffin and Ne-Yo — drives generational impact through financial-literacy education while serving on the boards of Georgia Music Partners and the Georgia Sports Innovation Coalition.

Marketing & Comms

Amyr Heard

Amyr Heard is an award-winning marketing and innovation leader, founder of Social Fancy and creator of Genius Behavior, her work spans entertainment marketing, experiential activations, influencer collaborations, and branded content - working on campaigns for companies like NBC, FOX, Disney/Marvel, HBO, and VH1, and blockbuster films including Captain America: Winter Soldier and Fast & Furious 6.

Meet the Full Team

The Value We Deliver: Where Ideas Become Impact.

We connect sports, technology, and innovation to position Georgia as a global leader - driving opportunity for athletes, entrepreneurs, and industry partners.

Why GSIC?